Small Business Big Marketing

#69 Flight Centre Founder, Geoff Harris plus much more.

Tim — Fri, 27 Jan 2012 22:35:47 +0000

Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we:

Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open;
Dissect what happened when Timbo’s Twitter account came under some serious fire;
Share some some tips on how to go about your email marketing;
Launch our brand new segment ‘Hey, Prof!” with Marketing Professor Mike Ewing from Monash University;
Discuss a copywriting tip Timbo’s gleaned for the Steve Job’s biography.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

That Winning Feeling (Famous business founder interviews) – Register here to access the entire Geoff Harris interview plus much more.

Site Boost – Our newest training product that shows you how to optimise your website for more sales, enquiry and list building.

Leave a review on Small Business Big Marketing in iTunes.

#68 The ‘cover some serious marketing ground’ episode.

Tim — Wed, 21 Dec 2011 21:00:13 +0000

We cover more ground in this episode than Michael Schumacher on race day!

The winner of our recent Mornington Peninsula Brewery content is announced; we’re the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand’em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website; Lukeee shares his big news; we ponder the importance of mobile marketing AND last but by no means least, we talk about our search for a sponsor for 2012. Phew … enjoy!

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Site Boost – Our newest training product that shows you how to optimise your website for more sales, enquiry and list building.

Leave a review on Small Business Big Marketing in iTunes.

Flying Solo - Australia’s largest community of soloprenuers.

#67 Boardroom to Boardshorts.

Tim — Tue, 13 Dec 2011 21:08:46 +0000

In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS – a stand-up paddle board company on Victoria’s Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates.

Exclusive Listener Offer – Free Masterclass SessionOn Branding

Access the entire first session of Timbo’s Online Marketing Communications Masterclass – It’s 90-minutes in which he covers key marketing concepts every small business owner should know an understand PLUS shows you how (using his tried and tested process) to identify the key pillars of you brand.

We also talk cookies, small pleasures and recent book Lukeee read called Lean Start-Up.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Australian Gourmet Cookies – A big thanks to Sharon for seeding us … or should that be feeding us?!

Leave a review on Small Business Big Marketing in iTunes.

Flying Solo - Australia’s largest community of soloprenuers.

The website Timbo has put together to sell his in-law’s beach house – A waterfront property on Raymond Island – Gippsland Real Estate

#66 Imagine being two years ahead of your sales targets!

Luke — Mon, 05 Dec 2011 22:49:33 +0000

Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it’s not a huge surprise. More than a brewery and some craft beer brands, they’ve created a real experience – albeit, one located on Industrial 3 zoned land, with no passing foot traffic, in the back blocks of the Melbourne beach-side suburb of Mornington.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Get your Fast Web Formula 3 (FWF3) videos and bonuses.

Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy

Leave a review on Small Business Big Marketing in iTunes.

Flying Solo - Australia’s largest community of soloprenuers.

#65 Your most pressing Marketing questions answered.

Tim — Tue, 29 Nov 2011 02:13:15 +0000

Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia’s #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That’s exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson, Neil Newcombe, Katie Wardrobe and Malessa Brisbane did just recently. In fact, here’s eactly what they asked:

James Clements: I have a large stack of business cards of colleagues and associates from the last few years who fit into my target market for my new online business. I will be leaving my current employment in two weeks and was wanting to kick start my list by emailing them, telling them what I was up to, maybe surveying them to get my product right, but generally trying to build up my list. Is this spam, if not what’s the etiquette around this?Paul Evans – Is attacking a competitor “head on” in public a good marketing strategy?Mark Hogan – What are the five easy steps to ‘polish a turd’? Or are they in fact polishable?

Robin Dickinson Art – What’s the best way for a visual artist to generate demand?

Neil Newcombe – How would you target market a business to move into a more upmarket field without upsetting current clients

Katie Wardrobe – What are some innovative ways to capture leads when you are a trader or presenter at a conference? ie. Any unique giveaway ideas (no more pens or magnets with logos!)? Quirky is OK

Malessa Brisbane – What are good incentives to offer customers to provide testimonials without coming across as though your offering cash for comments?

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Get your Fast Web Formula 3 (FWF3) videos and bonuses.

Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy

Leave a review on Small Business Big Marketing in iTunes.

Flying Solo - Australia’s largest community of soloprenuers.

#64 How to get others selling for you.

Luke — Tue, 22 Nov 2011 00:10:02 +0000

Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products – also for a commission. In this interview, Andy (AKA the Swiss Affiliate Weapon) shares with us how small business owners can apply the principles of affiliate marketing in their business – no matter what you sell.

Plus we have a laugh about Apple’s infamous auto-correct feature, Starbuck’s launch of a (lame) augmented reality Christmas campaign plus how one of our rcenet guests have found their way in to Anthill magazine’s Top 50 Coolest Companies for 2011.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Get your Fast Web Formula 3 (FWF3) videos and bonuses.

Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy

Guestrr (Get or make guest posts) – Luke’s new website all about getting guest posts for your website or blog.

Leave a review on Small Business Big Marketing in iTunes.

Flying Solo - Australia’s largest community of soloprenuers.

#63 Marketing lessons from an Adult Store.

Tim — Mon, 14 Nov 2011 04:37:27 +0000

In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee’s doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three days getting to know whilst at a recent online marketing conference. Listen up and you’ll discover how a bricks and mortar retail outlet is using YouTube effectively (some of her videos have 15,000+ views), making sales online and off, how to appeal to two very different groups of people and so much more! Oh, and Lukeee and Timbo have a chat about those daily special sites and some new ways of getting inside your buyers’ heads.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Flying Solo - Australia’s largest community of soloprenuers.

Get your Fast Web Formula 3 (FWF3) videos and bonuses.

Guestr – Guest Post Content – Luke’s new website all about getting guest posts for your website or blog.

Leave a review on Small Business Big Marketing in iTunes.

#62 More on how to write sales copy (Part 2).

Tim — Wed, 09 Nov 2011 03:11:53 +0000

Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing it in part 1) and you’ll be streets ahead of the competition. Plus we talk about some of the learnings we brought home from the recent Internet marketing conference (FastWebFormula3) we attended in Caloundra.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Flying Solo - Australia’s largest community of soloprenuers.

Zentester - Brent’s website testing tool

Leave a review on Small Business Big Marketing in iTunes.

And here’s Brent’s 7-step process on how to write sales copy. Seriously good, high-converting sales copy.

#61 How To Write Sales Copy (Part 1).

Tim — Thu, 27 Oct 2011 23:44:06 +0000

Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action:

When we talk about “copy”, what are we talking about, and why do business owners need it?
What are the big problems business owners face when writing copy?
So, where do you start? (Copy isn’t hard – but there are 4 big mistakes business owners make in their copy).
3 Keys to Good Copy.
The first 3-steps of 7 to writing great sales copy.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Flying Solo - Australia’s largest community of soloprenuers.

Zentester – Brent’s website testing tool

Leave a review on Small Business Big Marketing in iTunes.

And here’s Brent’s 7-step process on how to write sales copy. Seriously good, high-converting sales copy.

Writing Sales Copy

This is the process Brent Hodgson from ZenTester uses to write sales and marketing copy.

It’s an effective step-by-step process for any type of copy – although you will need to cut down the end output to suit your needs.

1. Bullets

The best place to start writing copy is by working out what you’re selling.

Start by listing every feature about your product or service on 3×5 index cards. (You can buy index cards at most newsagencies.)

Example:

If you’re selling golf clubs, a feature of one of your golf clubs might be the perfectly weighted alloy head.

By the time you’ve finished writing down the features of your product, you might find you have several hundred features. This is great! Perhaps for the first time, you can see a list of the “things” that people want to buy inside your product or service.

The next step is to work out what is special about each one of these “things” – or what the benefit is of each of these features.

Example:

Using the example feature of the perfectly weighted golf club head, the benefits for this feature might be more distance, more accuracy, more power and less strain in your swing.

If you’re a financial planner, one of overlooked features of your service is that you are subject to Continuing Professional Development, that all financial planners must undertake. Some of the benefits of this might be that the customer can have confidence your skills are up to date, you are aware of the latest risks and opportunities in the market, and you will invest their money wisely.

When you’re done, you’ll have something that you can easily turn into a feature-benefit bullet point.

Example: All pastries are baked fresh on the premises daily – meaning they’re even warmer and sweeter with the first bite. 24 hour monitoring of your alarm system – so your family, and belongings, are secure from intruders – even when you can’t be there to protect them yourself

These bullet points will form the meat of your marketing sandwich.

2. Problems

This is where we put pen to paper and write the introduction to your sales copy.

Look over the list of bullet points you’ve created, and pick the BIG benefits – the big reasons why customers pick your product over alternatives.

Then flip that benefit into a pain point.

Example:

If people buy from you more often because you’re more reputable than your competitors, it’s because of fear, uncertainty and doubt about your competitors.

If people are buying your $1,000 coffee machine, instead of going to Starbucks, the local latte shop, or buying a $200 coffee machine, then it’s likely that they want to avoid the pain of getting bad coffee, the cost of buying coffee from coffee shops, and the hassle of going out to get coffee (when some benefits of your coffee machine might be the convenience of getting high quality coffee at home).

Or if you’re an electrician who arrives on-time, cleans up after themselves, and charges fairly – talk about the pain of messy, late, unprofessional and expensive.

List these pain points – and then turn them into a “pain story”, focussing on the problems your customer will face, and the benefits they will miss out on, if they don’t buy your product.

This story will grab the attention of potential customers, and prepare them to buy by reminding them of the reasons why they need to buy from you.

Example:

Using the electrician example from before, you might end up with a story like:

“When you pick an electrician – how do you know you have the right one?

You pick an electrician out of the phone book because you want a new light switch installed. They say they’ll be there on Saturday morning (later than you want), but you grit your teeth and say “OK”.

Saturday morning comes and goes… And so does most of the afternoon. And suddenly, the electician rolls up – disorganised, smelly and dirty and straight from his last job, trudging muddy blundstones across your clean floor.

They make a hole in your wall for a new light switch, and whack the wires together as quickly as they can, and finish the job – leaving plaster dust on your floor.

But before leaving, they make sure they slap you with a bill so big it makes you feel like you’re passing a kidney stone.

Later that night, it strikes you… He hardly seemed to be paying any attention when wiring up the new light switch… It seemed to be a slap-up job… And they weren’t even dilligent enough to call ahead to let you know they were running late (by several hours!)…

So how do you know they’re diligent enough to the job right?

There could be electrical wires inside your walls and ceiling that are now a dangerous fire or electrical shock hazard – putting you, your belongings, and your family at risk!”

(At this point, your headline practically writes itself… Perhaps something like “Don’t make these mistakes when picking the an electrician…” or “Get the right electrician, and get the job done the right way” or perhaps“Are you putting your family at risk by hiring the wrong electrician?”.)

3. Offer the Solution

Now that you’ve built up the pain of not buying your product, they’re practically begging for a solution for all the pain they’re reading about.

Now’s time to swoop in like Batman to save the day, and show the customer your product.

(Suddenly, you’re no longer “selling” to them. Instead, you’re just person who happens to offer the solution to their problems. Aren’t you a nice guy!)

Remember those feature-benefit bullets you wrote? Do you see why you wrote them now? It’s a laundry list of solutions to all of your customer’s problems, and they’re a great way to demonstrate the value of your product to customers.

Combined with all the fear, uncertainty and doubt your customer has about alternatives and competing products, they’ll be at your whim – unable to resist your product.

4. Call to Action

It’s time to tell them what to do right now…

“To book now, call {phone number} and register your spot with {person’s name}.”
“Click on the button below to get your copy now.”
“Enter your details below for a free measure and quote.”
“Click here to download now.”

Lay it out for them in precise detail. Tell them what to do, when to do it, and what they can expect after doing it.

5. Give them a reason to act now.

You’re so close to a sale – so make sure you don’t let them get away!

Tell them why they need to act immediately by showing them that your product is legitimately scarce. (I say legitimately scarce, because you should never lie in your sales copy.)

How do you find legitimate scarcity? Every business has constraints. Think about yours:

A limited number of appointments available each week;
A 2-week waiting list for appointments;
Only 2 units left of an item in your warehouse;
You have a BAS due on Friday, and you need to make some quick sales with a special offer;

These are all great reasons for customers to act now.

If you can’t think of anything, manufacture scarcity:

A 40-hour special to celebrate your 40th birthday;
You’re testing a new special offer for the next two weeks to see if it increases sales;
You want to reward action-takers who buy within 48 hours with a special offer;

Whatever your scarcity is, be a person of integrity and keep your word. (If you say an offer is only available for 7 days, make sure it expires on the 7th day!)

With the right sales copy, you’ll wield a lot of power and influence over your customers – so much that they will literally end up begging to buy from you (particularly when they miss out on a good special offer.)

But if you use this power without integrity to “play” your customers instead of helping them, they’ll never forgive you.

6. Polish Your Copy!

Congratulations! You’ve written some great sales copy – and you can stand back and admire your work.

But before you start using it, there are some simple “tweaks” you can apply to good sales copy to make it work even better.

These “tweaks” are based in sound psychological principles of influence:

Authority
Social Proof
Contrast, and
Removing Obstacles

Authority

Show them your awards, licenses, qualifications, industry accreditations;
Add a security icon to your site, reassuring customers their details are safe becuase your site uses 128 bit encryption;

Social Proof

Scatter testimonials from happy customers throughout your sales copy;

Contrast

Contrast your price against more expensive alternatives (including the cost of inaction!);
Contrast your product against the results customers will get from less effective competing products;
Do a side-by-side comparison;
Show them their annual savings over 12 months;
Show them how much their business might improve over the next 12 months with your product;

Remove Obstacles

Make your shopping cart easy to use;
Take away long queues when people call to place an order;
Provide a trial offer;
Provide a money-back guarantee;
Offer a payment plan for expensive products;

7. Test it!

How do you know whether your copy is any good? …How do you know if it can be any better? …How do you decide between two, or three different ideas for your marketing copy?

Split testing is the “secret sauce” top marketers use to make sure they always make the right decisions, and get the best results from their copy.

To split test your copy, split your customers into 2 (or more) groups and send different versions of your marketing copy to each group.

By tracking and measuring which version results in the most signups, enquiries, quotes or sales.

If you’re split testing your website marketing copy, easy-to-use software (like Brent Hodgson’s ZenTester software) helps you to split test your marketing copy, and make more sales effortlessly.

If you’re writing copy for your website, improving your results using a tool like ZenTester will help you to dominate your competitors when it comes attracting customers (and making sales!) online.

Small Business Big Marketing listeners can grab a free 30-day trial of the full Gold-level features for free by signing up here. (Valued at $299 per year.) Be quick, and get yours now – becuase this trial offer won’t be around forever!

#60 How To Get Into The Emmy Awards Nominee Bag.

Tim — Mon, 10 Oct 2011 21:20:37 +0000

Today’s guests, Ilde & Mark, inventors of Starlettos (they’re what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees’ gift bag for this year’s Emmy Awards. How good is that! So if you want to learn how to punch above your weight when it comes to marketing a small business, this episode of the Small Business Big Marketing show is for you.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Flying Solo - Australia’s largest community of soloprenuers.

Online Press Release Package – The same one Mark & Ilde used.

Buy Starlettos – Use the code SBBM, get 20% off and avoid that sinking grass feeling forever.

Leave a review on Small Business Big Marketing in iTunes.

Kokomo Coconut Water – They seeded us, and we slurped it up (well, Lukeee did).

The website Timbo has put together to sell his in-law’s beach house - A waterfront property on Raymond Island – Gippsland Real Estate

#59 The Healthy Small Business Owner.

Luke — Wed, 28 Sep 2011 03:38:35 +0000

Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That’s why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine personal training business Z-Best-Fitness. Marin first came to Timbo’s attention via Twitter, by providing some very timely advice about how to best set-up his office to avoid further neck operations(!) and to maintain a healthier approach to business. So, sit back and grab a celery juice as we dig deep on Marin’s tips to improve the performance of the small business owner. It’s all about increasing productivity.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Flying Solo - Australia’s largest community of soloprenuers.

Leave a review on Small Business Big Marketing in iTunes.

Sweet Poison – The book mentioned in this episode.

#58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online.

Luke — Thu, 22 Sep 2011 06:40:51 +0000

This is this episode of Australia’s most loved small business marketing podcast in which Timbo’s in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true!

Much more importantly, we get serious with answering some listener questions:

1. How can a tradie grow his market share through some smart local area marketing ideas?

2. What do you do when you’re being attacked on Twitter?

3. Where do you start with your online marketing strategy?

Small Business Big Marketing – Links & Resources Mentioned In The Show

Therecane – A website (and product) that Timbo loves.

Flying Solo – Australia’s largest community of soloprenuers.

Leave a review on Small Business Big Marketing in iTunes.

The website Timbo has put together to sell his in-law’s beach house - A waterfront property on Raymond Island – Gippsland Real Estate

#57 The Importance Of Brand Building.

Tim — Mon, 05 Sep 2011 04:07:46 +0000

In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne’s Monash University - Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more profitable. Period!

He then goes in to quite some detail on a number of actions they can take to help them build a strong, healthy brand.

We also geek out on QR Codes (what are they and how you can use them in your marketing).

Small Business Big Marketing – Links & Resources Mentioned In The Show

The Online Marketing Communications Masterclass 2011 – Tim Reid’s upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids.

QR code generator.

Flying Solo – Australia’s largest community of soloprenuers.

#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand.

Tim — Sun, 21 Aug 2011 23:40:38 +0000

This is the episode of Small Business Big Marketing where we discuss:

How smorgasbords may inspire a new pricing strategy;
How the Daintree Ice Cream Co. have got their pitch oh so right;
How Kalula Airlines are brilliantly on-brand;
And Timbo announces his Online Marketing Communications Masterclass 2011.

Small Business Big Marketing – Links & Resources Mentioned In The Show

The Online Marketing Communications Masterclass 2011 – Tim Reid’s upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids.

Kalula Airlines – Images of their planes

Small Business Victoria – Timbo’s speaking here on Thursday, August 25, 2011.

Creative Innovations 2011 – Timbo’s running an Innovations Workshop alongside Dr. Edward De Bono in November, 2011.

Duration: 26:12 minutes

#55 How to use Blogging for your business.

Tim — Fri, 22 Jul 2011 03:58:02 +0000

In episode 55 of Australia’s #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world’s most prolific bloggers on well … blogging! Listen in and you’ll discover exactly how to make blogging a part of your marketing arsenal.

Plus we:

Lukeee apologises for his abismal Twitter performance!
We talk about what it means to get a good old Panda slapping!
And Timbo makes some noise about his soon to be launched Online Marketing Communications MasterClass.

Small Business Big Marketing – Links & Resources Mentioned In The Show

ProBlogger Darren Rowse’s Exclusive Offer To Small Business Big Marketing Listeners

ProBlogger’s Guide To Blogging For Your Business (aff)

Flying Solo – Australia’s largest community of soloprenuers.

Duration: 51:40min / 62 MB

#54 How To Have A Difficult Conversation. Google Plus. Pitching.

Tim — Mon, 11 Jul 2011 01:06:32 +0000

This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation.

Plus we:

Discuss what makes for a good pitch;
Share our very early thoughts on Google Plus;
Talk about Google Grants – $10,000 per month for any charity to spend advertising on Google!

Small Business Big Marketing – Links & Resources Mentioned In The Show

CMA Learning Group – Our Guest, Simon Dowling’s business PLUS their EXCLUSIVE LISTENER OFFER – $250 off any public workshop – simply enter the promo code SBBM at check-out.

The LinkedIn discussion that lead to our interview with Simon.

‘Moving on from a No’ – CMA Learning Group’s blog post response to the LinkedIn discussion.

‘How to recognize assumptions and kick them out of the conversation’ – CMA Learning Group’s blog post following our interview.

Flying Solo – Australia’s largest community of soloprenuers.

Duration: 54 min / 63 MB

#53 Twitter. Your offer. Domain leasing. Starting a small business.

Tim — Fri, 01 Jul 2011 00:46:53 +0000

This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?!

Plus we:

Ask another hard question – Do prospects really know what you offer?
Talk about domain name leasing;
Share the 10 things we’d consider if we were starting a small business today.

Small Business Big Marketing – Links & Resources Mentioned In The Show

How to build an email subscriber list

Facebook Pages For Business Guide

Flying Solo – Australia’s largest community of soloprenuers.

Duration: 46 min / 53 MB

#52 What Facebook Personal Ads have to do with Marketing (Part 2)

Luke — Fri, 24 Jun 2011 03:52:20 +0000

In Episode 52 of the Small Business Big Marketing we:

Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads;
Answer a listener questions about FAQs and Wikkis;
Discuss the importance of having a crystal clear call to action in all your marketing efforts.

Small Business Big Marketing – Links & Resources Mentioned In The Show

How to build an email subscriber list

Social Stickers

Flying Solo – Australia’s largest community of soloprenuers

#51 Email Marketing. Copywriting. Facebook Ads. Statistics. (Part 1)

Tim — Fri, 17 Jun 2011 01:13:58 +0000

We know, we know … we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn’t wait. Plus Lukeee missed Timbo way too much.

Soooo … in Part 1 of Episode 51 of Australia’s favorite small business marketing show – Small Business Big Marketing – we cover some serious marketing ground:

Lukeee talks about how to build an email marketing list;
We answer a listener question from Katie at Midnight Music about interpreting website’s statistics using Google Analytics;
Lukeee reveals his favorite business book of all times;
We talk about the importance of copy-writing; AND
Timbo talks to Matt Simpson (AKA the Scribe Devil) who not only knows one hell of a lot (‘scuse the pun!) about interactive marketing for business BUT, and here’s where it gets interesting, used Facebook Ads for his own evil (another pun!) purposes to find his life partner. The outcome will surprise you.

Small Business Big Marketing – Links & Resources Mentioned In The Show:

How to build an email marketing list – Lukeee’s newest baby.

Ready. Fire. Aim. – Lukeee’s favorite business book.

Convince & Convert – A great website that provides social media insight.

The Now Revolution – Mentioned by Matt in this episode’s interview.

Duration: 40 minutes / 44MB

#50 How To Generate 10,000 Backlinks From One Press Release.

Tim — Fri, 13 May 2011 03:07:09 +0000

This is the episode where we’re tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to, and instead put the shoulder to the wheel and discuss how to drive traffic to your website; how Lukeee had one press release syndicated to 10,000 websites (!); and how Newsagents can drive more traffic in store. Oh, and we do reflect on how this podcast has helped us with our own personal brands and businesses.

Links & Resources

Traffic Grab – 20+ traffic generating ideas; 9+ hours of video; full transcript and audio for $79. Insane!

Speaking Engagements – Click HERE to enquire about booking Tim Reid or Luke Moulton to speak at your next conference.

Know of a business that would benefit from sponsoring our show? They can email us directly here.

Kerry Finch SEO Press Release – Where Luke launched his press release.

Poke The Box – Seth Godin’s newest book.

#49 Marketing Lessons From The Hospitality Industry.

Tim — Fri, 29 Apr 2011 00:44:35 +0000

This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we’re joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast business whilst also building a string business community in her local township. This is gold for any small business owner looking to inject some love and passion in to their marketing efforts.

Duration : 63 minutes

Small Business Big Marketing – Links & Resources

Click here to download the full transcription of episode 49 of the Small Business Big Marketing show.

The above transcription was lovingly prepared by Bridie’s Typing & Transcription Services.

Boats Plus Classifieds – Luke’s Australian boating website where he has installed a WordPress classifieds system called Classipress.

Freedom Ocean – Tim’s other podcast all about Internet marketing.

Flying Solo - Australia’s largest community of small business Solopreneurs.

SMALL BUSINESS BIG MARKETING

AUSTRALIA’S #1 MARKETING PODCAST

Marketing Lessons From The Hospitality Industry (PDF Transcription)

#48 Lessons from a marketing action taker.

Tim — Fri, 15 Apr 2011 03:18:29 +0000

In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we’re rejoined by our second guest ever – Darren Finkelstien of St.Kilda Boat Sales. Darren’s high on energy and on taking serious action in marketing his business. He’s one of those business owners who literally roles up his sleeves and gets things done. Listen in as Darren shares what marketing he’s implemented since we last caught up with him two years ago.

And we’ve decided to turn our 50th episode over to you – our treasured listener. All you need do is email us your recorded answer to the question “So, what do you do?” We’ll play it on episode 50 and the most engaging response will win a free lifetime membership to the Small Business Big Marketing Academy.

Small Business Big Marketing – Links & Resources

Turn your handwriting in to a digital font

Join the Small Business Big Marketing Academy for 8 monthly marketing HOW TOs.

Flying Solo – Australia’s largest community of Solopreneurs.

#47 What are your customers thinking about you?

Tim — Fri, 08 Apr 2011 01:00:03 +0000

In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small businesses.

PLUS we …

… take you behind the scenes of our email marketing efforts, and show you what we’ve done to address a possible issue of list fatigue.
… share with you a simple strategy that will lift a serious weight off your shoulders!
… wonder whether there’s value in making a big hoo-hah about our upcoming 50th show. Does anyone really care?

Duration: 38 minutes (possibly our shortest episode!)

Small Business Big Marketing – Links & Resources

Two random acts of kindness (AKA how we solved our list fatigue) – Download Tim’s book & join our Academy for just $1

How to create a Facebook Page for your business – Is this the cheapest and best Facebook HOW TO guide going around? We think so.

Freedom Ocean – Tim’s other show ;0)

Duration: 38 minutes

#46 Noodle Box co-founder, Dave Milne, talks outside the box.

Tim — Tue, 22 Mar 2011 05:51:25 +0000

Big Dave Milne, co-founder of Australia’s most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with us a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it did involve a small element of nudity!

Lukeee revisits that old chestnut of whether Facebook is good for your business – in fact he’s even recorded a short video explaining how to discover if your prospects are on Facebook. Bring that on! And Timbo shares his experience from attending a weekend seminar where 10 future trends were revealed that will have a direct impact on how we do business now and in to the future.

Small Business Big Marketing – Links & Resources

#45 Marketing insights from Australia’s hottest weight training brand.

Tim — Mon, 07 Mar 2011 12:57:01 +0000

This is officially known as ‘The Awkward Episode’. The one where Timbo accuses Lukeee of sending out an email he shouldn’t have (but then comes ’round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener!

More importantly, this is the episode where we interview Ric and Cam from the up and coming Australian company, Kettle Bells…the newest thing in weight training and body building.

Duration: 45 minutes

Small Business Big Marketing – Links & Resources

How to set up a Facebook fan page for your business

Kettle Bells – These guys are surrounding themselves with marketing royalty!

Crazy Domains – Where we buy our .au domains

Be relevant and Google will love you – Our most recent blog post

#44 How to master Google Adwords locally.

Tim — Fri, 25 Feb 2011 23:48:08 +0000

Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There’s pretty much nothing he doesn’t know when it comes to this highly effective online advertising medium. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth….Michael Gerber. He drops more names than both of us combined!

But of course, the show wouldn’t be complete without us sharing what’s on our mind, which all starts with Timbo coming clean about his new ‘lover’ and fellow podcast host in James Schramko. That’s right, this is the episode where Timbo finally launches Freedom Ocean – a podcast for anyone who’s ever dreamt of creating a life of freedom from Internet marketing.

Duration: 42 minutes

Small Business Big Marketing – Links & Resources

WebSavvy – Mike Rhodes business

Freedom Ocean – Timbo’s new podcast with James Schramko

Small Business Big Marketing Facebook – Will you be our mate?

The Small Business Big Marketing Academy – Unlock a monthly dose of HOW TO’s.

#43 How To Podcast

Tim — Tue, 08 Feb 2011 07:29:14 +0000

The title of this episode may be slightly misleading … a more correct title would we HOW WE PODCAST! There’s sure to be a difference! We’d never profess to following world’s best practice when it comes to doing something, but what we do works for us so we thought we’d share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not…Podcasting continues to be an untapped marketing channel. So untapped that spell-check still underlines it!

So, in this episode of Small Business Big Marketing, we take an in-depth look at how and why we podcast. Leaving no stone unturned, we share with you why we do it, the hardware and software we use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks.

Plus (yes there’s more) we talk about the hidden power of auto-responders and how they can turbo-charge your list-building efforts AND we welcome Chip Richards back (a previous guest from episode 21) who makes a very special listener offer for those wanting to find your true passion in business

Now that, friends, is a seriously chock-a-block show. But that’s what we do around here at Small Business Big Marketing.

Still want more? Then take a squiz at the Small Business Big Marketing Academy. Or maybe you’d like us to do a show 100% dedicated and laser-focused on your business. Check out our Spotlight.

Small Business Big Marketing – Links & Resources

Moving Mountains – Chip’s amazing course

Garage Band – Apple’s editing software

Audacity – Free editing software

Samsun Mic Co3U – Lukee’s baby

Skype Call Recorder – Records your conversations on Skype (it’s what we did this current episode in)

Levelator – Ensures all your levels are the same

How to Make Websites – Lukeee’s gift to you…our treasured listener

Podpress – A WordPress plug-in that makes the podcaster’s life easy

Amazon S3 – Where to host your episodes

Mechanical Turk – Get stuff done (for our American listeners only)

#42 How to build a profitable online business.

Luke — Tue, 01 Feb 2011 04:44:24 +0000

The big news is that Timbo reveals to Lukeee (live on air) that he’s found another lover. What’s most surprising is Lukeee’s reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says … There’s no charge for awesomeness! In a nutshell, what Guru Bob has put together” will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven’t got a clue how to get started on the Internet.” Sweet!

But wait, there is so much more – Timbo shares a funny Twitter marketing story relating to Jetstar; we talk about the marriage of Yellow Pages with Google Adwords; we share an idea or two about HOW TO information and we ask the tough question about the weakest link in your business.

Duration: 37 minutes

Small Business Big Marketing – Links & Resources

The Challenge -The ‘how to’ of Internet marketing.

Flying Solo – Check out their very useful Marketing forum.

Google hops in to bed with Yellow Pages – Is this a marriage made in Heaven or Hell?

Weakest link blog post – What do you think?

The Small Business Big Marketing Academy – 8 Marketing HOW TOs penned by Lukeee and Timbo delivered fresh monthly for just $67.

The Small Business Big Marketing Spotlight – Get some ‘tough marketing love’ directly from us…where we focus 100% on your business.

And if you haven’t got it already, then here’s the link to the best HOW TO video on setting up and optimizing your Google Places account ever!

#41 Marketing Lessons From Queensland’s Theme Parks.

Luke — Thu, 13 Jan 2011 23:55:17 +0000

Having just spent 8 days schlepping through Queensland’s theme parks, Timbo decided he’d turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you’re lining up for a 70-minutes for a 22 second ride? (And yes, that’s Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and cons of an electronic diary versus the good old written version; Timbo presents Lukeee with a little visual gift (on-air!) and we talk about some holiday reading about that powerhouse called Google.

Googled – The End Of The World As We Know It – Great holiday reading with that famous quote “Don’t fuck with the magic!”

Red Bubble – Get lost for a few hours looking for that favorite T (it was Timbo’s Xmas gift to Lukeee)

Moleskine – The best paper journals going around.

The Small Business Big Marketing Academy – $67 monthly membership and you’ll be helping two destitute marketing blokes!

Flying Solo – Check these guys out if you work alone…It’s a great source of all things business for the solopreneur.

Our 2-minute survey where you tell us what you really think!

9 observations Timbo made about how the Gold Coast theme parks market themselves and questions you could be asking about your business:

Product is King Q. How could you better treat your product or service?
Interesting pricing strategy $99.99 until June 30, 2011 (huge take-up….high perceived value…little repeat take-up) Q. How could you alter your pricing to encourage more transactions but less take up?
Q4U makes life easy Q. What can you do to make your customers’ experience hassle free…and charge for it at the same time?
They don’t use social media to have an ear to the ground Q. How can you ensure that you know what you’re customers are thinking?
Understand your customers’ state of mind Q. What state-of-mind are your customers in when they’re ready to purchase from you? And how can you
Bring your staff along for the ride Q. What can you do to ensure that everyone who has responsibility for selling your product / service is on the same page?
Consistency is Queen Q. What could you do to ensure all your marketing is more consistent?
Consider bi-products – Massage, behind-the-scenes Q. What bi-products are you inadvertently creating but not making money from?
Consider your opening hours a bit more closely (Wet ‘n Wild) Q. Are your opening hours respectful of your customers’ needs?
Don’t screw me – Pizza, photos. AND Don’t charge for piddly little things eg. Remote control boats $2 Q. What could you give away to your customers that would make them love you and not cause you to lose money?

The Small Business Big Marketing Facebook – Will you be our friend?

Timbo’s gift to Lukeee

Transcription of Small Business Big Marketing episode 41

#40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift

Luke — Mon, 03 Jan 2011 23:46:37 +0000

“Was that the best ever podcast???” asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we’d both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you’ve not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There’s 4 marketing tips to geting your business found online that are ‘must-dos’. And, in this episode, there’s another 3 to ensure you leave no stone unturned. Implement all 7 of these small business marketing ideas and you’ll be shining the proverbial spotlight on your business.

Duration: 33 minutes

Small Business Big Marketing – Links & Resources

How to create your presence on Google Places – Pete & Dave’s gift to you (this is G O L D !).

MailChimp – Free Forever Plan

The Small Business Big Marketing Academy – Are you a member yet?

Sign-up for a marketing idea per week for 52-weeks F R E E !

Buy Tim’s best selling book – Cha-Ching! The sweet, sweet sound of small business marketing success.

Tell us what you think with this short survey

#39 (Pt 1) 4 marketing must-dos to get your business found online. Plus two listener gift

Luke — Wed, 22 Dec 2010 23:19:42 +0000

Got a website? Big deal! That’s just the start of the journey to getting found online. You know that, right? The good news is, that there’s a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That’s why we’ve invited back Pete Williams and Dave Jenyns to share with us how they go about getting their hugely successful online and offline businesses found in the quagmire that is the internet.

In this first of a 2-part interview, Pete and Dave talk us through:

The magic behind having a Google Places account.
The must-dos of Search Engine Optimization (SEO) for small business websites.
How to optimize your small business’s website so that it’s a sales machine.
As well as the power of creating a Google Adwords campaign.

If you don’t listen to our show with a pen, paper and cuppa in hand then now’s the time to start…Pete and Dave deliver some serious marketing gold.

Small Business Big Marketing Links & Resources

How to create your presence on Google Places – Pete & Dave’s gift to you (this is G O L D !).

How to build a website – Luke’s gift to you.

xoxox – Tim’s gift to you!

The Small Business Big Marketing Academy – Join before 31/12/2010 and lock in a low membership price forever!

Google V Yellow Pages – The people decide.

Mail Chimp – Free auto-responder service for small businesses.

Australia’s leading internet marketer – Have you listened to our interview with James’ Schramko’s yet?

Come say HI on our the Small Business Big Marketing Facebook Fan Page

Sign-up for a marketing idea per week for 52-weeks F R E E !

#38 Our 7 Top Marketing Initiatives Of 2010

Luke — Fri, 03 Dec 2010 01:16:01 +0000

Lukeee in deep contemplation about to record this show. Why look so worried?!

What…no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they’re our ideas…our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a well-oiled marketing machine…Yellow Pages have responded to our interview with them…Tim talks about key take-outs from the Small Business Big Marketing Intensive…and we reveal our guests for our next show. Oh…and Lukeee finally reveals the website he purchased a few months ago. About bloody time!

Show Links & Resources

The Small Business Big Marketing Academy – Join before December 31, 2010 and save.

$20 Banner Ads – Yep, $20 banners!

Audacity – Free podcast recording software.

BoatsPlus – (One of) Lukeee’s new businesses.

Small Business Big Marketing Facebook Fan Page – Tell us what you really think!

Cha-Ching! - Tim’s best selling marketing book chock-full of marketing ideas for small business owners

SBBM #37: How to self publish a book.

Luke — Fri, 12 Nov 2010 01:14:32 +0000

The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better.

It’s time for us to strike back with a vengeance.

To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers … a stay at home Mum who’s gone ahead and published, single-handedly, her very own cook book. She shares with us the secrets to doing so, how to become an author and reap the benefits.

We also launch the Small Business Big Marketing Academy with a very special listener offer. Lock in as a member between now and December 31, 2010 and you’ll protect yourself from all future prices rises. Th Academy is our way of giving you, the small business owner, a truck load of marketing stimuli each month, delivered straight in to your in box. It will have you doing much more with less. We review productivity tools, provide detailed HOW TO sheets, give you 5-minute power tips PLUS you’ll receive additional exclusive interviews with each guest who’s been on the show where they share some additional gold never heard before.

Show Links & Resources

Join the Small Business Big Marketing Academy now and receive a very special offer

Book now for the Small Business Big Marketing Intensive

Will you be our friend?

Vegie Smugglers – Wendy Blume’s website

Scrivener – Helps you write a book

MagCloud – Publish your own magazine

Cha-Ching! – Tim’s book chockablock of marketing ideas for the small guy

LuLu – Get your book published

Blurb – Make your own book

Flying Solo – Our partners in all things micro and small business

How to self publish a book (PDF Transcription)

SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office.

Tim — Fri, 29 Oct 2010 02:06:20 +0000

In this jam-packed episode you’ll discover how Google is knocking on Microsoft’s door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it’s revolutionizing the way us small business owners can access our email, calendar and all document types – spreadsheets, documents, slides, forms and drawings. If you’ve heard the phrase – living in the cloud – but don’t get it, then all that’s about to change.

Plus Tim’s passes comment on what’s happening on his marketing book bookshelf, Luke talks about two other podcasts that are much better than ours (!), we share some great feedback from a dedicated listener, another one offers a free helicopter flight to anyone in Brisbane who books in for our upcoming Intensive…oh, and Tim gets on his copy writing high horse again.

So, grab that pen and paper … sit down and strap in for the ride.

Show Links & Resources

Get Google Apps – Michael McKinnon’s Exclusive Offer.

Get your own internet TV series (6 x 4-5minute episodes for $1,995!) – An exclusive offer from Paul ‘The Burf’ Burfett….email him here. And here’s his website.

Spend two days with Tim – Small Business Big Marketing Intensive.

A free helicopter ride – For any Queenslander that attends the upcoming Intensive and mention AeroPower (a big thanks to Chopper Boy Mike Cullen).

Buy The 22 Immutable Laws Of Marketing – In our top 3 marketing books of all time.

Signature Clothing – Thanks Arn for your kind words.

Time Bridge – Scheduling meetings made easy.

SBBM Facebook – Will you be our fwend?

Buy Tim’s book – Cha-Ching! The sweet, sweet sound of small business marketing that works.

Flying Solo – Our partners in all things small and micro business.

SBBM #35: Should you be spending money with Yellow Pages?

Tim — Thu, 21 Oct 2010 23:51:21 +0000

Is Yellow Pages still a relevant marketing communications channel for small business?

That’s just one of the big questions we mull over with Paul Ascos, Sales Director (Yellow Pages, Victoria & Tasmania).

We’ll let you be the judge – but in this no holes barred interview we ask all the questions that are on the mind of every small business owner as they decide how to carve up their modest marketing dollar.

Show Links & Resources

Jame’s Schramko’s Very Special Listener Offer – A 12-DVD set that shows you how to monetise your online presence (it’s brilliant)

Yellow Pages website

Yellow Pages Twitter Page

Flying Solo – Australia’s best micro business community and friends of the show

Tim’s interview on QANTAS Business Inflight Radio

Google Analytics – Get your web developer to attach this to your site

The Small Business Big Marketing Intensive – November 26 & 27, 2010

Cha-Ching – Tim’s book full of small business marketing gems

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SBBM #34: Australia’s leading Internet marketer, James Schramko reveals his secrets.

Tim — Sun, 17 Oct 2010 10:37:01 +0000

Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That’s exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has well over 1,000 turning a handy multi-million dollar a year income for his wife and four children, as he really does live the four hour work week. And here’s the very cool thing… James not only reveals a whole lot of ‘how to’s’ during our time with him…but he also makes an exclusive offer to all of us of a 50% discount of his Fast Web Formula product… a 12-DVD set plus workbooks that really does lift the lid on how to make good coin from the internet. Luke and I love it so much that we’ve already bought our copies… and we’ve written a blog post on the exciting arrival of it! (Sick, isn’t it?!).

Show Links & resources

James Schramko’s Fast Web Formula – 50% off this amazing 12-DVD set of how to make it big using internet marketing

Our upcoming 2-Day Marketing Intensive – Is this Australia’s most useful Marketing workshop?

Small Business Big Marketing’s Facebook Fan Page

Buy Tim’s marketing book Cha-Ching! – It’s got more marketing ideas in it than Tim’s had hot breakfasts (well, not quite!).

Send Out Cards – Try it free…especially with Xmas approaching.

Our next guest will be the Sales Director from Yellow Pages…interesting stuff! Stay tuned.

Australia’s leading Internet marketer, James Schramko reveals his secrets (PDF Transcription)

SBBM #33: Creating a Customer Experience

Luke — Fri, 08 Oct 2010 00:06:35 +0000

Retail is highly competitive, particularly when you’re in the coffee business. Callum from Espresso Elements explains how he’s created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he’s worked and lived all over Australia, the UK and Ireland. As usual, we also share what’s been on our marketing mind and share a few ideas along the way.

Show Links & Resources

Creating a Customer Experience (PDF Transcription)

SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions

Luke — Thu, 30 Sep 2010 01:35:05 +0000

In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including:

How to cross promote your professional services?
What’s the best medium for B2B content?
What are appropriate conversion rates for your marketing efforts?

Druation: 40 Minutes

SBBM #31: How to promote a bricks & mortar business online.

Tim — Fri, 17 Sep 2010 05:48:09 +0000

This week we speak with another serial entrepreneur…Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he’s the founder of Melbourne SEO Services…who specialise in getting you to the top of Google. Dave generously shares with us how he’s taken a bricks and mortar retail business in to the on line world.

Links from the Show

52 free marketing ides…that’s one per week for a year!

Check out the Flying Solo Marketing Forum

Get your audio transcribed and create a whole new revenue stream

Book now for our next Marketing Intensive

Dave’s clothing business…Planet 13

Dave’s ‘get you to the top of Google’ business

$20 Dollar Banners

Ideas That Stick (a must read for every business owner)

SBBM #30: Secrets to using Facebook as a small business marketing tool

Tim — Fri, 03 Sep 2010 05:13:09 +0000

Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook’s right for our business. Luke is his usual immature self, Tim maintains the seriousness that is Small Business Big Marketing plus we vent our deep-seated anger about stock photography. Tim also shares the truth about what happened on the August 2010 Intensive that we held recently in Melbourne.

And here’s this week’s links:

Facebook Ads Lab – This is Jen’s site

The Small Business Big Marketing Intensive – Book now for October, 2010

52 free marketing ideas in 52 weeks – Our gift to you that just keeps on giving

Flying Solo – Get involved in the Marketing forum

Advanced Fan Page Solutions – This is who we use to create Fan Pages that sell

The Transcription People – A great way to create product to sell

Luke working in Prague – Right!

Clickbank – An affiliate network that we use all the time

SBBM 29: Why marketing should be at the heart of your business

Luke — Wed, 18 Aug 2010 00:00:00 +0000

Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young’s Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme…what was his name? In this jam-packed episode Pete explains why he relies so heavily on marketing to make his business ideas the success they are. Pen and paper at the ready team. Go!

And here’s this week’s links:

Flying Solo (Australia’s best micro business community)

Who is Pete Williams?

The Transcription People (We use them and they’re the best)

Trendwatching (Stay ahead of the game)

One Minute Millionaire (The book)

Pete William’s PR kit (How To Turn Your Million Dollar Idea Into A Reality)

Send Out Cards (the best direct marketing tool around for small businesses)

Replace Myself (A great way to learn the art of outsourcing…we do it)

The 4-Hour Work Week (The Book)

52 marketing ideas in 52 weeks (Sign up for free)

Onlinejobs (Outsource to The Philippines)

SBBM #28: How to generate free publicity.

Tim — Wed, 04 Aug 2010 06:32:59 +0000

Rebecca Derrington Source Bottle

Free publicity. Bring that on! And no, it’s not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it.

Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo … Australia’s #1 site for the micro business owner. Hi Guys! As of this episode we will be their exclusive podcast.

And here’s this week’s show notes:

Source Bottle (Free publicity!)

Flying Solo (Our new partner in crime)

Small Business Big Marketing Intensive (Our upcoming marketing workshop for small business owners)

ProBlogger’s Book (A must-have if you do or are thinking of blogging)

Help A Reporter Out (For our American friends and those who want some PR in the US of A)

Flip Shelton interview (How to work with a publicist)

Sam Maratino interview (How to get your business on TV)

The Transcription People (The folk who lovingly transcribe every one of our shows…use them!)

Sticky Names Workshop (When you need a sticky name for a business, product, service or promotion)

The Sony Bloggie (Amazing camera for video blogging)

Google Forms (An easy way to create online surveys)

Skype (Just get it!)

Free marketing ideas (One per week for 52-weeks! Straight out of Tim’s best-selling marketing book Cha-Ching!)

SBBM #27: How to Raise Sponsorship.

Tim — Wed, 28 Jul 2010 06:38:30 +0000

There’s this guy Tristan who’s running 52 marathons in 52 weeks…all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in this area of marketing that’s not for the faint-hearted. If you currently use sponsorship in your marketing arsenal, or work for a cause that’s wanting to fund raise then have your pen and pad at the ready as there’s more marketing nuggets in this episode than ever before.

But we don’t stop there…we’re extremely excited to almost announce a major national partnership. Plus Tim vents his spleen about outdoor advertising and shares some insights he learnt from attending a major car auction business just this morning.

Here’s the links we mention in the show:

Run Like Crazy (Follow Tristan’s madness)

Unbounce (how to buld web pages that convert)

Everyday Hero (Donate to Tristan’s cause)

Sony Bloggie (They make video blogging easy – every small business should have one – we’ve both got one)

Small Business Big Marketing (Our upcoming marketing workshop)

SBBM #26: It’s a listener love-in!

Luke — Thu, 08 Jul 2010 01:56:45 +0000

Listener questions are the focus of today’s show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the online world. All this plus so much more in Small Business Big Marketing.

Links from today’s show:

The Small Business Big Marketing Intensive (Book now before it’s too late!)
Will It Blend?
FourSquare
BakerTweet
Google Places
Hootsuite
52 Free Marketing Ideas

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SBBM #25: 10 Marketing Nuggets to Help Grow Your Business (Part 2)

Luke — Sun, 20 Jun 2010 23:13:18 +0000

Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips.

6. Get speaking - Here’s the best training course around to get you in the public speaking zone.
7. Network (face-to-face!).
8. Optimise your page titles.
9. Outsource – You can’t do everything.
10. Sort your email signature out.
11. Under promise and over deliver.

10 Marketing Nuggets to Help Grow Your Business Part 2 (PDF Transcription)

SBBM #24: 10 Marketing Nuggets to Help Grow your Business (Part #1)

Luke — Sun, 13 Jun 2010 20:21:08 +0000

Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you’ve succumbed to the Apple maketing machine as we have), sit down, strap in and get ready to action one or two of them…beacuse, as always, the magic’s in the action.

Formspring – Here’s how we use it.
Schedule tweets – We like Hootsuite.
Book in to a course – We like our 2-Day Intensive that’s coming up this August, 2010.
Be active in forums.
Ask for referrals – We use this. Ask when Tim’s next free Referral Marketing webinar is here.
…. Although we said 10 – we’ve split this show in two, so tune in next week for Part 2.

In other news…Luke’s got a second baby already…and has lovingly called it iPad. Tim’s been booked to speak at this year’s Flying Solo Live.

Oh yeah…and join us on our Facebook and leave a written review on iTunes.

10 Marketing Nuggets to Help Grow your Business Part 1 (PDF Transcription)

SBBM #23: Meet Yiying, The Twitter Fail Whale Designer

Luke — Fri, 04 Jun 2010 13:35:21 +0000

Imagine being responsible for designing one of the world’s most famous online branding…and being paid less than five bucks for the privilege! Our guest did exactly that… and she’d do it again tomorrow! Meet, Yiying, the designer of Twitter’s Fail Whale… Yiying was a delight to have on the show where she shares:

The story behind that famous design;
The critical elements to writing that perfect creative brief;
The importance of visual branding;
How much you should pay for a logo;
Her dream to redesign the Google logo…In fact, she’s already done it!

So, grab a cuppa and a note pad… and strap in in for another ripping episode of Small Business Big Marketing.

Links discussed in this show:

Yiying’s website
The Small Business Big Marketing Intensive
Join us on Facebook

Meet Yiying, The Twitter Fail Whale Designer (PDF Transcription)

The Small Business Big Marketing INTENSIVE – 2 HUGE Days

Luke — Thu, 03 Jun 2010 18:26:23 +0000

Off the back of Australia’s #1 Marketing show, I’m very please to share with you The Small Business Big Marketing INTENSIVE – 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia.

Fri, Aug 20 to Sat, Aug 21

This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover how to create high impact marketing on a low impact budget.

No BS…no theory…no joking.

If it’s not for you, then please pass on to those you know that will benefit.

For details please visit: http://smallbusinessbigmarketing.com/intensive.html

Yours in marketing success…TIM REID

SBBM #22 – Is Advertising for You? Russel Howcroft Thinks So.

Luke — Fri, 21 May 2010 13:26:22 +0000

For those of you who aren’t familiar with our beguile of of the advertising industry, just read the first chapter of Timbo’s book – Cha Ching. However, we thought we’d get Russel Howcroft, arguably Australia’s “Mr Advertising”, on the show to defend his industry. Russel tells us about his advertising background, the success of the Gruen Transfer, and argues that televisions is still the cheapest form of advertising on a cost per thousand views basis.

We also launch our fist Marketing Intensive…

Show Notes

Small Business Big Marketing 2 Day Marketing Intensive – Click here for more details

Is Advertising for You? Russel Howcroft Thinks So (PDF Transcription)

SBBM #21: Finding Balance and Passion in Your Small Business

Luke — Mon, 03 May 2010 12:06:35 +0000

Let’s see..Australian Ski team Olympic Coach…turned feature film script writer…turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia’s answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at one point…wait until you hear the silence! A silence that’s never been heard before on SBBM! So, if one of the major problems in your small business is deciding which 80-hours to work, then Chip may just have the answer you’ve been looking for. Now get comfortable, breathe nice and deeply and …….

Congratulations to the following listeners who left a written review of the show on iTunes and subsequently won Kody Bateman’s book (episode 18) ‘Promptings’. They are:

Michael R
Damo86
Adam Degiorgio
Ljjl69
Mining Man

Just send us an email to questions@smallbusinessbigmarketing.com identifying yourself with a postal address and we’ll send it on.

Show notes

Chip Richards is a personal, professional and creative coach and speaker, specialising in helping individuals and organisations see new possibilities and strike the balance between high achievement and true fulfillment in work and life. He can be reached at chiprichards@mac.com or +61 405 442 144.

SBBM #20 – How to get your small business on national TV…For free

Tim — Thu, 22 Apr 2010 11:43:52 +0000

Oh yeahhhh…this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy’s a freak…not only has he founded a great little idea and brought it to life all by himself…he’s managed to get national TV coverage to boot….for F R E E . Who wouldn’t want a bit of that action. Steve’s got lots of other great marketing tips and tricks…all of which require a bit of marketing elbow grease than they do large wads of cash. You’ll also be privy to Lukee’s new marketing term…the PR rabbit burrow….Marketing gold? Or marketing comedy? You decide.

Links we share:

Rentoid (Steve’s business)

Fiverr (The place where people share what they’re willing to do for $5)

The Transcription People (They transcribe all our shows for your consumption)

Help A Reporter (Free global publicity opportunities)

Source Bottle (Free national publicity opportunities)

Our Facebook (Check out Tim and a couple famous fellas in their undies!)

SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility

Luke — Tue, 06 Apr 2010 11:05:51 +0000

In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques.

Show Notes

Shift Speaker Training (Jo’s website)
TED Talks
SourceBottle.com.au (Tim suggested this was .com but it is actually an Australian websites)

Guerrilla Marketing, Blogging & Building Credibility (PDF Transcription)

SBBM #18 – How Send Out Cards is Taking Over the Greeting Card Industry

Luke — Thu, 11 Mar 2010 10:00:29 +0000

In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us his motivation behind starting his $50 million per annum business and why the big greeting card companies are worried.

This episode includes great tips for leveraging network marketing and will show you how to effectively cut through to your customers with direct marketing.

Show Notes:

Find out more about Send Out Cards
Leave a review on iTunes to win one of Kody’s books

How Send Out Cards is Taking Over the Greeting Card Industry (PDF Transcription)

SBBM #17 – How to Name Your Business & Listener Questions

Luke — Wed, 30 Dec 2009 15:33:41 +0000

The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing inspiration. We recommend some holiday reading and wrap up the year that was.

We thank you all for your support throughout 2009 and look forward to you joining us for our next season in 2010. Our next episode is due out in mid February 2010, so we’ll catch you then.

How to Name Your Business & Listener Questions (PDF Transcription)

SBBM #16 – Pay Per Click Advertising and Google AdWords Strategies

Luke — Mon, 21 Dec 2009 09:30:16 +0000

Ahhhh…the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton…that’s right Lukeee, Lukeeee, Lukee! He’ going to share with us the good, the bad and the ugly of PAY-PER-CLICK (PPC) advertising. Specifically a bit of Google Adwords and Facebook advertising action. We also touch on the fact that our humble little marketing show has been voted by Apple iTunes as the 12th best new podcast for 2009. *Blush*. So sit back, grab a Pina Colada or some other 80′s type cocktail and get ready to have one more part of your marketing demystified.

Google Adwords

Facebook advertising

Market Samurai – Keyword Research Tool

Google Keyword Tool

Perry Marshall

Pay Per Click Advertising and Google AdWords Strategies (PDF Transcription)

SBBM #15 – Finding your way to the top of Google

Luke — Sun, 29 Nov 2009 20:41:33 +0000

In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who have got their heads and business well and truly around the online marketing world. Owners of the Melbourne business Noble Samuri, the boys reveal how you can find your way to the top of Google with some basic understanding of key words….why a key word isn’t a key word….plus you’ll hear about an amazing 30-day FREE program that takes you step-by-step through how to make your first dollar online.

BUT, even more importantly, at least in Tim’s eyes (!!) is the launch of A HEALTHY APPROACH TO MARKETING – a five-day marketing and well-being retreat held in Bali in April 2010 and facilitated entirely by Tim. And, as a listener, if you register now (and there’s only 10 spots available) Luke and Tim will produce FREE a 20 minute episode of SMALL BUSINESS BIG MARKETING focussed 100% on solving marketing challenges for your business. This is our Spotlight product and normally costs $497!

Show notes

A Healthy Approach To Marketing
30-Day Challenge
Permission Marketing
Live Scribe Pulse Pen
Pivotal Tracker
Jing
Screen Flow
Go To Meeting
Base Camp
Google Reader

Finding your way to the top of Google (PDF Transcription)

SBBM #14 – How “seeding” can help grow your brand – Scott Kilmartin from Haul.

Luke — Tue, 17 Nov 2009 11:22:12 +0000

We chat with Scott Kilmartin from Haul about how he’s turning old billboards into highly sought after street wear. Scott shares some of his marketing secrets including how “seeding” upcoming music artists is helping promote the Haul brand to his target audience.

Up for grabs is a Macbook Sleeve – just leave a review on iTunes, send us an email with your name, address and iTunes ID, and you’ll be in the running to win.

What We Mention

Haul
Scott Kilmartin (Twitter)
Flippa (Buying and Selling Websites)
Ideas Culture (Twitter)
Sticky Names Workshop
Crush It!: Why NOW Is the Time to Cash In on Your Passion
Stuff White People Like
Enquire About Spotilight

How “seeding” can help grow your brand – Scott Kilmartin from Haul (PDF Transcription)

SBBM #13 – So you want to look big? Marketing insights from The Bra Queen.

Luke — Mon, 26 Oct 2009 14:09:19 +0000

Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you’ll find this interview bursting even more than usual with marketing goodness. For a small business owner, Renee is really thinking big AND implementing some big business marketing ideas…allowing her to punch far above her size. You’ll find out how she created some market research that achieved more than 1,000 responses, how she’s positioned her business to dominate a niche plus you’ll be reminded of the importance of social media to any small business’s marketing mix. And yes, this is the episode where Tim actually loses it, giggles uncontrollably…and basically acts like a 10 year old…all in the spirit of building a strong brand!

99Designs – A simple way to get logo developed

Get Drop Box – Store & share files in your own private cloud

Survey Monkey – A great tool for creating online questionnaires

Get Abstract – 5,000 5-page summaries of the world’s best business books

So you want to look big? Marketing insights from The Bra Queen (PDF Transcription)

SBBM #12 – Strategies to Help People Find You Online

Luke — Mon, 19 Oct 2009 19:57:53 +0000

If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does your head in then stop reading this and start listening to episode 12. In it, we interview James Duthie, blogger extraordinaire and online marketing strategist. He tells us how to get blogging plus how to get found in the largest haystack of them all which we all know as the world wide web.

Mentioned

SEO Book
Perry Marshall’s Google Adwords eBook
Get Drop Box
Aweber
Big Response
How to blog almost every day
SEOmoz
SEOland
Get Abstracts

Strategies to Help People Find You Online (PDF Transcription)

SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label

Luke — Thu, 24 Sep 2009 13:20:21 +0000

It’s about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a real estate agency that’s more like a premium clothing brand than a place that sells property. Having learnt all she knows from the likes of Qantas and Hyatt Hotels, not only has she created a beautiful brand, but her customer service is second to none. The result…in just 12-months she’s built a business that is the market leader in it’s area. Tune in and hear how she does it.

In other news, and thanks to your feedback, we’re not far away from announcing an exciting new service called Spotlight…Just for you.

Aqua Real Estate

Tim’s Marketing Coaching Package

Marketing Samuri (Research a Niche before you spend hours developing a product or service.)

Book Tim and/or Luke for your next Marketing workshop or conference

Making A Real Estate Agency Look Like A Fashion Label (PDF Transcription)